Coping with sudden change has become one of the most pressing problems in management. The classic organizational structures and techniques simply do not provide effective control in today's fluid enviroment. Effective management thus involves more than the conventional functions of planning, organizing, and controlling. Today's manager has a new responsibility: to create an enviroment in which organizational synergy can occur. Two key elements that foster the development of synergy are communication and creativity. Accordingly, the author examines both these elements in detail so that managers will understand all facets of the communication process and will learn how to go about developing an organizational climate that fosters creativity. Given the proper enviroment, synergy will eventually result, with disproportionate gains in efficiency and productivity. People working in such an enviroment will enjoy what they do, and the organiztion itself will benefit accordingly. --- from book's dustjacket
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