Synchronizing the Air Force Message: A Communication Strategy

By James L. Wertz

Institutionally, the U.S. government, the Department of Defense, and by extension, the U.S. Air Force do not effectively communicate for effect with stakeholders, those domestic and international audiences whose influence shapes our ability to protect national interests. Achieving synchronized government-wide strategic communication effects remains unrealized. Senior leaders continue to fail to fully recognize that the global information environment grows more transparent every day. Opportunities to effectively engage in this increasingly transparent information environment are lost. The absence of communication innovation in today's transparent environment cripples the government's, the Department's, and the Air Force's ability to formulate communication campaigns that succeed in advancing awareness, understanding and advocacy for the critical national security policies and shaping activities the government, the DoD and the Air Force engage in on behalf of the American people. We fail to fully actualize one of the fundamental tenets of a democratic society by failing to fully engage in the public debate.

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• Format: Paperback
• Language: English
• ISBN: 1249592739
• ISBN13: 9781249592730
• Release Date: October 2012
• Publisher: Biblioscholar
• Length: 46 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"