




Dust jacket in good condition. First edition, first printing. SIGNED and inscribed by the author. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Author's inscription on half title page. Clean pages. Minor loosening to binding. Secure packaging for safe delivery.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are...