
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology...

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology...