Sustainable Success: How Businesses Win as a Force for Good
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Book Overview
Business leaders today face a challenging mandate: to address the needs of People and Planet while optimizing Performance (and profit). And while sustainability is now the subject of greater scrutiny, Paul Marushka, Sphera CEO and founder, strongly believes that, when applied in a balanced way, sustainability can transcend compliance and drive long-term success.
In Sustainable Success, Marushka explains why organizations must take a strategic approach that advances sustainability regardless of shifting political winds and changing regulations. As history shows us, policy changes based on shifts in governance are often reversed in due course. Meanwhile, the businesses that embed sustainability within the enterprise and its operations win public favor in the short term and emerge as clear leaders in the long term. They also gain cost-saving innovations and a stronger ability to manage climate-related risks in the process.
With fascinating anecdotes and sage advice, Marushka builds a compelling blueprint for sustainable business success that satisfies the needs of customers, employees, shareholders, and the environment. His examples illustrate why sustainability offers not only a way to combat climate change and preserve our environment, but also a path to innovation, reduced costs, and enhanced customer loyalty.
Sustainable Success is a must-read for any business leader seeking to make a profit while shaping a legacy they can be proud of.
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