Sustainable Marketing of Cultural and Heritage Tourism

By Deepak Chhabra

Book Overview

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

• Format: Paperback
• Language: English
• ISBN: 1138880736
• ISBN13: 9781138880733
• Release Date: June 2015
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"