Sustainable Luxury Brands: Evidence from Research and Implications for Managers

By Michele Costabile, Cesare Amatulli, Matteo De Angelis, et al.

Book Overview

Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and "Made in".- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.

• Format: Hardcover
• Language: English
• ISBN: 1137601582
• ISBN13: 9781137601582
• Release Date: February 2017
• Publisher: Palgrave MacMillan
• Length: 244 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.8" x 6.1" x 8.7"