Certain prejudices in the world of finance have often hindered the work of many responsible investors. One of these is the false myth that sustainable investing implies a sacrifice of financial performance. Actually, the data collected on the performance of ESG investments casts serious doubt on this conception. Thomas Kuhn argued that whenever a new paradigm replaces the previous one, there is a real 'scientific revolution'. The paradigm of sustainable finance - as a theoretical and methodological assumption not yet fully accepted by the scientific community - although it has not brought about a revolution of such magnitude, it has at least led to the spread of a new way of approaching the study of finance and sustainability. The issue of sustainability today concerns not only environmental issues and social inequalities, but also the interests of shareholders and corporate stakeholders, as well as the communities within which companies operate.The marriage of finance and sustainability is pursued by the legal and regulatory framework - reference is in particular to the EU Taxonomy Regulation 2020/852, which came into force on 12 July 2020 - and the 2030 Agenda for Sustainable Development.
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