Sustainable Business

By: Cheryl Rodgers

The importance of sustainability has entered the realm of the business cliche, such is its widely held acceptance. In reality though, how does a business act sustainably and how does this change in behaviour affect operations, strategy, marketing and results? Rather than focusing on micro-level issues regarding green operations, this text takes the strategic bigger picture perspective to provide a clear and coherent overview of how sustainability impacts on business and management. It is in this sense that subjects such as sustainable design are discussed with regard to its impact upon business strategy. This strategic level discussion continues around the issues of eco-marketing and green value. The book also addresses the contextual issues of responsible leadership and creativity and their role in sustainable development. This new textbook fills a longstanding gap in providing a true introduction to the subject from a wide perspective. In this sense, the book will make ideal reading for courses at advanced undergraduate level, such as green business, corporate social responsibility and environmental management. Postgraduate students studying for an MBA or those taking MSc modules in these areas will also need to read this book.

• Format: Paperback
• Language: English
• ISBN: 041567817X
• ISBN13: 9780415678179
• Release Date: June 2035
• Publisher: Routledge
• Length: 312 Pages
• Weight: 1.11 lbs.
• Dimensions: 7.5" x 9.8"