Sustainability in Marketing Practice: Strategies for Industry 4.0

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

• Format: Hardcover
• Language: English
• ISBN: 177491588X
• ISBN13: 9781774915882
• Release Date: August 2024
• Publisher: Apple Academic Press
• Length: 306 Pages
• Weight: 1.44 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"