Sustainability in Luxury Fashion Business

By Lo

Book Overview

Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo).- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones).- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender).- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee).- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.

• Format: Paperback
• Language: English
• ISBN: 9811342644
• ISBN13: 9789811342646
• Release Date: February 2019
• Publisher: Springer
• Length: 194 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"