Surviving The Middle Miles: 26.2 Ways To Cross the Finish Line With Your Customers

By Darryl Rosen

Succeeding with your customers and associates requires great discipline. In his new book, Darryl Rosen will help you "survive the middle miles!" The inevitable part of any business endeavor where the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1434349276
• ISBN13: 9781434349279
• Release Date: November 2007
• Publisher: Authorhouse
• Length: 160 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

Survive your time in management with the help of this book.

Anyone in a management position in any business would benefit from reading this book. Mr. Rosen has more or less presented a blueprint of how to deal with customers and employees in a way that is repsectful and beneficial for everyone involved. He gives many examples of real life situations in the business arena of how to better run a business through better service and communication with the customers. I like how he compares success in business to running a race: The start and finish are exciting, but its the middle miles where you have to keep your focus and get the job done. His personal anectdotes make it fun to read. As a manager myself, this book gave me ideas and examples of how to better deal with situations at work and go the extra mile in customer service to better serve the members of the organization that I work for. I look forward to reading more works by this author in the future.

Practical, useful and wise!

"Welcome to the start of what is sure to be a successful journey." So begins Darryl Rosen's wonderfully practical and eminently readable literary journey. Darryl, former President of Sam's Wine & Spirits, effectively combines three passions: marathons, business and family. Using the metaphor of a marathon, he shares stories, anecdotes and successful strategies that helped him make it through the challenging times and maintain wining relationships with his customers. Each of his 26.2 chapters gives the reader no-nonsense strategies for dealing with customers in everything from effective listening and basic phone skills, to customer focused vision. Darryl says frequently that excellent customer service is "simple, but not easy." This book is, as they say, not rocket science. Much of what it contains you already know...but I'm willing to bet you will truly appreciate the reminder.