Supply Chain Management: Brazil as an Emergent Economy

This book focuses on the theory and practice of doing business in Brazil within a supply chain management context. To start, it reflects on why one should do business in Brazil - a hotspot for doing business due to, among others, high growth rates, access to raw material and natural resources, and an increasing middle class with buying power. The book includes a chapter about experience economy and how this can be used in an industrial marketing context...

• Format: Paperback
• Language: English
• ISBN: 8776745678
• ISBN13: 9788776745677
• Release Date: October 2011
• Publisher: University Press of Southern Denmark
• Length: 146 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.6" x 9.7"