Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

by William C. Johnson and Art Weinstein

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1574443569
• ISBN13: 9781574443561
• Release Date: May 2004
• Publisher: CRC Press
• Length: 456 Pages
• Weight: 1.74 lbs.
• Dimensions: 1.1" x 6.5" x 9.5"

Customer Reviews

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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

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Excellent reference book for customer service and how this creates value

I purchased this book as a classroom requirement for my MBA program. I found this book extremely easy to read with a wealth of information. Offering many examples, it is easy to see how the companies listed incorporated different strategies and policies to improve customer service and ultimately add value for the customer, the company and other shareholders. I found myself using this book as a reference source for research papers written for other classes taken later on in the program. This book is an excellent resource for any future business manager.