Super Signs: Taking Your Brand to the Ultimate Level

By Shan Hua and Nan Hua

There is a form of creativity so powerful that it only takes one look, one listen, for millions of consumers to remember it, like it and buy it, as well as to tell others about it. This is the so-called Super-Signs - the brands that are embedded in human culture and which are hidden deep in our subconsiousness. This book takes a fresh approach to branding, and explores how to turn brands into Super-Signs in today's competitive and changing world. Super-Signs are the most effective and powerful means of influencing consumer's actions. From a branding point of view, Super-Signs are the ultimate level that your brand can reach. A level where the brand triggers an instinctive reaction in thought and action from the consumer.

• Format: Hardcover
• Language: English
• ISBN: 1912555182
• ISBN13: 9781912555185
• Release Date: March 2019
• Publisher: Lid Publishing
• Length: 272 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.5" x 9.5"