Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

by Gerald A. Michaelson, Steven W. Michaelson, Steven Michaelson

Book Overview

Battle-tested strategies for marketing your product or service to victory

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down...

• Format: Paperback
• Language: English
• ISBN: 0071427317
• ISBN13: 9780071427319
• Release Date: November 2003
• Publisher: McGraw-Hill Companies
• Length: 200 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"

Customer Reviews

Sun Tzu: Strategies for Marketing

Some of the wisest words for marketing professionals can be found in this book, not only because Gerald Michaelson' extensive studies but also by the fascinating framework he uses. Applying Sun Tzu's philosophy to marketing makes a lot of sense. Sun Tzu's the Art of War contains a great deal of wisdom applicable to marketing and Mr Michaelson illustrates this beautifully. Marketing professionals from all cultures will enjoy this book, as it makes relevant the universal paradox of business - that strategy must be like water, with form yet formless, and most robust when it is least rigid. Such ancient Taoist's insights are prsented here in a fresh and entertaining style that will enlighten every marketing mind.