Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dans Ariely - Book Summary - Readtrepreneur
(Disclaimer: This is NOT the original book, but an unofficial summary.)
The human being is often referred as a rational creature, however, are we completely rational or do we have an expected irrationality within our core? Predictably Irrational is an exploration through the irrational side of the human...