Successful Tourism Marketing

by Susan Briggs

Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry.

Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles,...

• Format: Paperback
• Language: English
• ISBN: 0749434694
• ISBN13: 9780749434694
• Release Date: November 2000
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.2"