Successful student recruitment with Google ads: The essential guide

By Guus Goorts

Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started, - planning for success through budget estimation, - creating successful search campaigns on a shoestring budget, - keeping track of your results and continually improving.

• Format: Paperback
• Language: English
• ISBN: 9090328408
• ISBN13: 9789090328409
• Release Date: February 2020
• Publisher: Adapt Innovatie
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"