Successful Social Media and Ecommerce Strategies in the Wine Industry

By Gergely Sznolnoki

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

• Format: Hardcover
• Language: English
• ISBN: 113760297X
• ISBN13: 9781137602978
• Release Date: December 2015
• Publisher: Palgrave MacMillan
• Length: 168 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"