Successful Product Innovation: A Collection of Our Best

by Scott J. Edgett and Robert G. Cooper

Stellar new product development is no accident - it is the result of a disciplined, systematic approach based on best practices. This book is a collection of 18 articles, handpicked by the authors, that span the practices critical for success; from generating breakthrough new ideas, accelerating the Stage-Gate Idea-to-Launch process, improving project selection with portfolio management and developing a product innovation and technology strategy...

• Format: Paperback
• Language: English
• ISBN: 1439249180
• ISBN13: 9781439249185
• Release Date: September 2009
• Publisher: Booksurge Publishing
• Length: 428 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"