Successful Marketing Research P

By Edward L. Hester

Book Overview

An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.

• Format: Paperback
• Language: English
• ISBN: 0471123803
• ISBN13: 9780471123804
• Release Date: October 1995
• Publisher: John Wiley and Sons
• Length: 260 Pages
• Weight: 0.86 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"