Amazon ecommerce founder successful factorsNowadays, we are encountering digital age period. Many customers choose to apply websites and mobile apps to buy their products. So, many merchants also choose online e-commerce channel to build online purchase platform to raise its competitive ability in online e-commerce market. So, customers can apply mobile apps or merchants themselves websites to buy any products in any time and any places conveniently. However, in electronic (ecommerce) industry, Amazon is the global largest online retail delivery provider. It sells different kinds of products from internet, e.g. books, electronic products, music, movie Cd, DVD, magazine, garden and homw useful tools, children toys, computer, software, even, cars from online channel to global online shoppers. So, there ate many online buyers choose to buy any products from Amazon web services middle channel. In fact, its products prices can be low, a wide selection, ease website use and convenience to meet all of its customers' needs in onevirtual store. So, it can still own the high share market in online retail delivery service industry. I shall indicate that Amazon successful factors as below: It has a clear aim or mission. It's mission is to be Earth's most customer-centric company, where people can find and discover anything, they want tobuy online. So, it will gather data ro analyze whether why and how customers will select to buy the kinds of products from internet. Why do its customers forget to choose to buy any products from shops and they choose Amazon to buy their preferable products from online? I believe that it has these characteristics to attract them such as: It can provide return after sale services within the reasonable time when the customer feels that he does not need to use the product or feels unsatisfactory to the product, then he can return the product to Amazon and Amazon must refund money to him as well as it can provide free charge of grocery delivery service to every customerhome. Instead of these attractive service, it also began to enter publishing market. In July 2002, Amazon started offering services to website developers, marketings its kindleproduct, aimed at capturing the publishing market for digital books, then it can sell paper books from online channel. It aims to let readers can choose to either download to read ebooks from its website or borrow ebooks to read from its electronic library or paid visa to print paper books to deliver their paper books to their homesconveniently. So, readers feel that they can enter Amazon publish website to choose any interesting books to buy or borrow to read, they do not need to go to book stores orlibraries.It is Amazon's competitive and attractive and unique strengths to build its customers on this online retail market.On its organization management aspect, it has one effective and efficient management strategy. It has a good CEO manages his e-commerce business. Bezos has been chairman of the board of Amazon, since he founded the compay in 1994. Amazon has a limitless stock on hand at all time, it enables Amazon to collect high margins when providing low prices, and lets customers to feel consideration every second.
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