Successful Direct Marketing in a Week: Teach Yourself

By Patrick Forsyth and Patrick Forsyth

Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

• Format: Paperback
• Language: English
• ISBN: 1473601940
• ISBN13: 9781473601949
• Release Date: August 2014
• Publisher: Teach Yourself
• Length: 128 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.5" x 5.0" x 7.7"