Successful Business Communication: Bridging the Gap

By Deborah Luchuk

Book Overview

Successful Business Communication, Second Edition, is a concise yet comprehensive Canadian-authored core text with a practical approach and conversational tone, suitable for business communication courses at the college and university level. It provides step-by-step instruction on the common forms of business communication that students will encounter in the workplace, as well as a practical examination of how these forms are actually used. Luchuk also highlights the importance of adapting to recent trends in business, offering guidance on cross-cultural communication in a global context and instruction on using social media and other digital technologies as tools for business communication. With sample documents from actual business practice, realistic case studies, opportunities to apply concepts, and professional tips distilled from Luchuk's years of industry experience, Successful Business Communication seamlessly "bridges the gap" between classroom instruction and real-world application. The second edition is revised and updated to reflect current trends and changes in business communication, including new Technology boxes in every chapter, which introduce students to technologies that are changing the way businesses communicate, such as email conferencing, cloud computing, and text messaging. It also includes interviews with two social media experts. Finally, to provide students with opportunities to practice applying critical thinking skills in business, the second edition also features new "Food for Thought" critical thinking questions at the end of each chapter.

• Format: Paperback
• Language: English
• ISBN: 0199018987
• ISBN13: 9780199018987
• Release Date: January 2016
• Publisher: Oxford University Press
• Length: 480 Pages
• Weight: 2.00 lbs.
• Dimensions: 10.0" x 0.6" x 8.0"