Successful Advertising Research Methods

By Alice Kendrick and Jack B. Haskins

This 453 page textbook "is a complete and up-to-date guide to planning and conducting accurate, effective advertising research programs. Complete with sample questionnaires, reports and extensive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844231894
• ISBN13: 9780844231891
• Release Date: January 1992
• Publisher: Natl Textbook Co Trade
• Length: 453 Pages
• Weight: 2.50 lbs.
• Dimensions: 9.3" x 1.3" x 7.8"