Success in Social Marketing: 100 Case Studies from Around the Globe

By Nancy R. Lee and Philip Kotler

Book Overview

Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.

• Format: Hardcover
• Language: English
• ISBN: 1032223278
• ISBN13: 9781032223278
• Release Date: July 2022
• Publisher: Routledge
• Length: 392 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"