Success in Social Marketing: 100 Case Studies From Around the Globe

by Nancy R. Lee and Philip Kotler

Book Overview

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including...

• Format: Paperback
• Language: English
• ISBN: 1032223243
• ISBN13: 9781032223247
• Release Date: July 2022
• Publisher: Routledge
• Length: 392 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"