It does not matter if you are selling a product, a service, or an idea to a friend; you cannot reach high levels of success unless you can get other people to understand why they should listen to you and do what you recommend. This book is loaded with practical advice and tools to teach low pressure, subtle techniques, to help others understand the benefits of buying from you. It uses real world examples to demonstrate how to apply what is taught. Most people do not like to be sold or feel pressured to take action. This book shows how to make someone want what you are offering instead of feeling they have been talked into purchasing a product, service or idea they did not really want. It teaches how to build relationships instead of one time sales.
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