Are your decisions really your own?
Every day we are exposed to thousands of messages through advertising, media and social interaction. Most of these signals pass through our awareness unnoticed - yet psychologists believe the subconscious mind absorbs far more information than we realise.
In Subliminal Persuasion, entrepreneur and sales professional Clive Branson explores the fascinating psychology behind hidden influence.
Discover:
- How the subconscious mind processes information
- The controversial history of subliminal messaging
- The psychology behind advertising and consumer behaviour
- How subtle signals shape our decisions
- The ethics of hidden persuasion in modern society
Blending scientific research with real-world insights from the world of business and sales, this book reveals the invisible forces that influence the way we think, buy and behave.