Study on Influence of Green Marketing on Customers Purchasing Pattern

Bys: Sisilya Fanny Rose, G. and Kavithamani, R.

"A Study on Influence of Green Marketing on Customers' Purchasing Patterns".Green marketing focuses on promoting products that are environmentally friendly and sustainable. This study examines how green marketing strategies influence customers' purchasing patterns. It analyzes the level of consumer awareness about green products, the factors that affect their buying decisions, and their satisfaction with eco-friendly products. The study also highlights the growing importance of environmental responsibility in business practices and how companies can use green marketing to encourage consumers to choose sustainable products.

• Format: Paperback
• Language: English
• ISBN: 6630041305
• ISBN13: 9786630041309
• Release Date: May 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"