Study Guide for Pride/Ferrell's Marketing, Library Edition, 13th

by William M. Pride and O.C. Ferrell

Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.

• Format: Paperback
• Language: English
• ISBN: 0618474471
• ISBN13: 9780618474479
• Release Date: April 2005
• Publisher: South Western Educational Publishing
• Length: 336 Pages