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Strong Brands, Strong Relationships 1138786837 Book Cover

Strong Brands, Strong Relationships

Edition Description

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first...

Edition Details
Format:Paperback
Language:English
ISBN:1138786837
Format: Paperback
Condition:
$
76.99
50 Available
Strong Brands, Strong Relationships 1138786829 Book Cover

Strong Brands, Strong Relationships

Edition Description

Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships...

Edition Details
Format:Hardcover
Language:English
ISBN:1138786829
Format: Hardcover
Condition:
$
230.00
50 Available
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