Striking It Rich.com

by Jaclyn Easton

Book Overview

This text provides an insight into 23 of the most successful Web ventures. The companies selected cover four types of Web-retailing: a physical store that created a Web component; a catalogue moved... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007018724X
• ISBN13: 9780070187245
• Release Date: October 1998
• Publisher: McGraw-Hill Companies
• Length: 251 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

I've Read It 3 Times

There is so much incredible information in this book that I have read it three times, using a highlighter pen of a different color each time. If only all other Internet books were as good as "StrikingItRich.com"!

John Jones, Ph.D., Author: The Virtual Entrepreneur (1999)

This is one of the most important books on "virtualpreneuring" since it focuses on case studies of successful Web-commerce sites. It was exhilirating to read about companies that are actually driving revenue and earnings on the Web. This book is must reading!

People With Bad Comments Did Not Read This Book

While most people who reviewed this book gave it 5-stars there are couple who rate it less. I can tell you as someone who has read "StrikingItRich.com" 3 times and bought 7 more copies for business associates that these "bad reviewers" could not have read this book. Citing some of these sites as not successful? Nuts! Easton gives us all the revenue numbers. These are not "home spun efforts" as one of these commentors below wrote, but bona fide business with anywhere from 1-100 employees.If you're not serious about making money online don't read this book. If you are, "StrikingItRich.com" will become your bible. Better yet it will insure your success and inspire you as you read these stories of folks just like you and I making it big.

More Great Tips Than All The Others I've Read Combined!

I bought StrikingItRich.com with the hope that I might pick up a few pointers for a site I am building. Within the first 10 pages I had my "few," and by the time I was done reading it my I had written down 6 pages of notes. I really appreciate that these are not theories but actually experiences of cyber entrepreneurs.

Required Reading for Web Entrepreneurs

This book exceeded my expectations. While the primary title is distracting and somewhat misleading, the subtitle gets it right. What struck me about many of the profiles were the incredibly useful details disclosed by some of the vendors. Sure, a few vendors are basically boasting and (I suspect) exaggerating their returns, and some are conspicuous in failing to share information that some others disclosed (such as net advertising revenues). I actually think this book should be on the "required reading" list for anyone starting a web-based business, simply because it highlights some of the key issues and reasons why some of these businesses are successful (and by implication, this should give some clever people good insight or warning as to why some other business ideas are lacking). My only hesitation about the book is that since it only profiles successful businesses, including some that are in very narrow niches, it may lead some new web-based business owners to be overly optimistic about their new projects. For example, the first "niche" site profiled in the book reports earning $330 CPM for its advertising (and the book explains why this is). A little "reading between the lines" does help (start by simply noticing what information is included in some profiles but not others, and imagine why one vendor didn't share their information). Also note that some of the "successes" seemed (to me, at least) to be more likely than not to be short-lived. The book is also a "good read" -- ideal for an airplane trip or relaxed weekend reading; each of the 23 profiles can be read completely independent of the others (in any order, so you can start by reading about the web sites that are most similar to your business, and then move on to gain insight from other businesses that seem completely different). I don't recommend the book as bedtime reading, because even if you want to just read one chapter, you'll probably be unable to resist reading another profile, and another -- plus your brain will begin grinding with new ideas as you read, making it harder to get to sleep.