Strategy Solving Business Environment Questions

By Johnny C.H. Lok

I think wine bar marketers in the United Kingdom have primarily focused on the existing population of wine bar old consumers, which are the very large baby boomer young generation. This was an effective strategy for many years, when the wine supply and economic conditions were stable. Now, however, one of the most promising of the new wine bar consumer segments in the UK is that of the boomer generation. Generally viewed as children of the baby boomers. This segments group is considered whose consuming power and represented the future bars market for most wine brands drinking in UK bars. The children of the boomers who are young and who ought like to meet friends to go to bars to drink different kinds taste of wines and play entertainment in bars during who have school holidays. UK bars market segmentation means the process of dividing which different drinking wines taste into meaningful, relatively similar and identifiable segments or groups. In general, UK bars market segmentation is useful for two major reasons. First, it assists bars marketing searchers in analyzing the needs of a specific customer segment. Second, the resulting data, it allows bars marketing campaigns to be focused on these identifies needs. In the long run, this allows bars to spend their marketing and advertising budgets wisely when at the same time meeting the needs of the drinking wine customer. Ideally, this should result in efficient, effective and profitable bars marketing and sales efforts. There are multiple types and levels of segmentation used in various industries, but those used most frequently by the wine bar industry are those that also fall into for four classic marketing segmentation bases. There are geographic, which is based on where the customer lives, such as big cities or small cities, demographic, which is based on age, gender, income, social class, psychographic, which is based on lifestyle and personality and behavioral which is based on occasions, benefits, usage rate, readiness to purchase stage.In bars business, the wine taste is main factor to influence the clients choose to come to the bar again. In general, there are five consumer segments, such as conservative, knowledgeable wine drinkers; image oriented, knowledge seeking wine drinkers, basic wine drinkers, experimental, highly knowledge wine drinkers and enjoyment oriented, social wine drinkers. Anyway, psychographic factor can influence people choose to go to bars, the psychographic wine segments identify five major wine lifestyle, such as relaxed lifestyle, dining ambience, fun and entertainment, social aspiration and travel lifestyle. Hence, psychographic factor and wine taste knowledge factor are reasons why people choose to go to bars to drink wines instead of who choose to go to supermarkets to buy wines to drink. Regarding geographic segments in the wine industry, it includes individual wine bars or organizational wine bars or supermarkets or stores wine sale methods in UK country. Regarding wine consumption behavior is another factor, it includes five segments: Super-core, who consume wine daily; core, who consume wine at least two or three times per month; marginal, who consume wine at least two or three times per quarter; non adopters, who don't drink wine, but drink other alcoholic beverages and non drinkers who don't on the areas where are not close to supermarkets or stores and the living people who are super core to consume wine daily in the areas. The bar has more chance to increase client numbers, it is unconsidered whether the bar's wine taste can satisfy its clients needs. However, the young age market segment has very high consuming power. They don't only have a lot of money, but who influence family purchase. Many perform the grocery shopping for their families and have been given parent co-signed credit cards at a young age.A key question in market segment analysis for this group is: What drives their purchasing behavior regarding wine?

• Format: Paperback
• Language: English
• ISBN: B08R8ZZ6VC
• ISBN13: 9798586002259
• Release Date: January 1
• Publisher: Independently Published
• Length: 240 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.5" x 8.0" x 10.0"