The Strategy of Desire

by Ernest Dichter and Dichter

Book Overview

2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence...

• Format: Paperback
• Language: English
• ISBN: 1614273472
• ISBN13: 9781614273479
• Release Date: September 2012
• Publisher: Martino Fine Books
• Length: 314 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"