Strategy is tangible

By Henriette Rald and Sanne Markwall

"Strategy is tangible - and something we do together" provides a practical, no-nonsense guide to demystifying strategy work. Authors Sanne Markwall and Henriette Rald introduce a simple, structured 3-phase model that transforms complex strategic thinking into concrete, actionable steps. Moving beyond heavy theory, this book focuses on what actually works: making difficult choices, involving employees, and ensuring execution. It guides you through essential tools like SWOT, PESTEL, and Must-Win Battles, while integrating modern imperatives like Artificial Intelligence and sustainability. Whether you are a CEO of an SME, a strategy manager, a board member, or a student, this book offers the tools to turn strategic ambitions into reality. It serves as a "do-it-yourself" manual for creating a living strategy that doesn't just sit on a shelf but drives daily operations and growth.

• Format: Paperback
• Language: English
• ISBN: 1105946681
• ISBN13: 9781105946684
• Release Date: December 2025
• Publisher: Lulu.com
• Length: 152 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"