Strategy in Advertising: Matching Media and Messages to Markets and Motivations

By Leo Bogart

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844230987
• ISBN13: 9780844230986
• Release Date: January 1990
• Publisher: Passport Books
• Length: 420 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.3" x 1.5" x 6.3"