
In the fast-paced globalized markets of today's business world, Levin's witty guide will teach you what strategy is, how it works, and what you need to develop it. With the constant evolution of technological innovations, strategy development has never been more crucial.

In the fast-paced globalized markets of today's business world, Levin's witty guide will teach you what strategy is, how it works, and what you need to develop it. With the constant evolution of technological innovations, strategy development has never been more crucial.

This book is long on examples and short on technical language to provide the reader with an easy-to-read inroduction to the development of strategy and the implementation of strategy for business success. Strategy is illustrated through examples from companies whose names grace...