Strategy in a Nutshell

By Richard I. Levin and Dick Levin

Book Overview

This book is long on examples and short on technical language to provide the reader with an easy-to-read inroduction to the development of strategy and the implementation of strategy for business success. Strategy is illustrated through examples from companies whose names grace the financial press, and a smaller group whose names are history. Richard Levin delves into the reasons why a company is successful or disappears.

• Format: Hardcover
• Language: English
• ISBN: 0138533261
• ISBN13: 9780138533267
• Release Date: January 1992
• Publisher: Prentice Hall
• Length: 151 Pages
• Weight: 0.80 lbs.
• Dimensions: 6.3" x 9.4"