Strategy from the Outside In: Profiting from Customer Value

by George S. Day and Christine Moorman

Book Overview

A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing!

Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poor results over the long run. Inside-out thinking distracts...

• Format: Hardcover
• Language: English
• ISBN: 0071742298
• ISBN13: 9780071742290
• Release Date: July 2010
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.2" x 9.2"