Strategy Express: Strategy 03.01 (Express Exec)

By John Middleton and Bob Gorzynski

Fast track route to mastering all aspects of strategy Covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen Examples and lessons from benchmark companies, including Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

• Format: Paperback
• Language: English
• ISBN: 1841122181
• ISBN13: 9781841122182
• Release Date: April 2002
• Publisher: Capstone
• Length: 132 Pages
• Weight: 0.30 lbs.
• Dimensions: 6.8" x 0.4" x 4.9"