Strategy and the Business Landscape

By Pankaj E Ghemawat

Book Overview

KEY BENEFIT Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

• Format: Paperback
• Language: English
• ISBN: 0136015557
• ISBN13: 9780136015550
• Release Date: July 2009
• Publisher: Pearson
• Length: 192 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.3" x 6.9" x 8.9"