Strategy and Enterprise Value in the Relationship Economy

By Bruce Morgan and Sally Morgan

Bruce Morgan explains the shortcomings of current strategic decision making models and provides a set of tools that captures the value added by intangibles. Senior managers seeking to maximize shareholder value should learn about the elements of the relationship economy that enhance it, as well as the practical aspects of developing and implementing a value-orientated strategic program.

• Format: Hardcover
• Language: English
• ISBN: 0471292842
• ISBN13: 9780471292845
• Release Date: February 1998
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.3" x 1.2" x 6.4"