Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

By Yordanka Chobanova

Book Overview

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestl?, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

• Format: Paperback
• Language: English
• ISBN: 1349311537
• ISBN13: 9781349311538
• Release Date: August 2009
• Publisher: Palgrave MacMillan
• Length: 269 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"