Strategies in Sports Marketing: Technologies and Emerging Trends

By Dos Santos

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466659947
• ISBN13: 9781466659940
• Release Date: April 2014
• Publisher: Business Science Reference
• Length: 384 Pages
• Weight: 2.59 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"