Strategies for E-Business Success

Book Overview

Das grö te Problem beim Aufbau einer soliden Unternehmensstrategie ist das Verständnis der grundlegenden Dynamik des E-Business. Dieser 2. Band aus der Jossey-Bass MIT-Reihe bietet eine au ergewöhnliche Ideensammlung zum Thema E-Business. Er basiert auf Artikeln der MIT Sloan Management Review, die von Spitzendenkern auf diesem Gebiet geschrieben wurden. Enthalten sind konkrete Tipps und Ratschläge sowie nützliche Informationen, wie z.B. der Artikel "Finding a Sustainable Profit in Electronic Commerce" von John M. de Figueirdo. Darüber hinaus finden sich auch kontroverse Artikel, die das konventionelle Denken in Frage stellen, wie z.B. Clayton Christensens Ansicht, dass Unternehmen wie Cisco, die für ihr Unternehmensmodell hoch gelobt wurden, in der Zukunft durchaus scheitern können.

• Format: Paperback
• Language: English
• ISBN: 0787958484
• ISBN13: 9780787958480
• Release Date: November 2001
• Publisher: Jossey-Bass
• Length: 352 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"

Customer Reviews

A good book for both researchers and entrepreneur

The twelve articles in this book may give readers an overall perspective on the strategy design and implementations of the e-Business. This book focuses on the rationality of the new generation of eBusiness. The reasearch methods and the cases illustrated in the book are quite persuasive and easy to understand. I think this book is a good one for both researchers and entrepreneurs. Although it might seem a little bit out of date today(the year of 2004 in the U.S.), the ideas in this book is still useful to some not-so-developed places, like China...

...you get some great articles regarding EBusiness

This book is a compendium of articles published in the Sloan Management Review. For the money - you can't be wrong. The entire gamut covers almost all the topics you can encounter in EBusiness: CRM, innovation, supply-chain, etc. The articles by Christensen and MacCormack alone pays for the book. It's well focused on EBusiness and has considerably more content than similar books (article collections) from the Harvard Business Review.

Real world issues and solutions - excellent book!

This book contains one of the most forward-thinking collections of papers on e-business strategies that I've found between two covers. The material is based on work from MIT's Sloan School of Management and differs from most material coming from academia by being practical and reflecting what can be accomplished in the real world. The book is divided into three topic areas: strategy, implementation and technology. The material in each section appears to have been carefully selected to provide the essentials. For example, each of the six papers under Strategy contain a distinct viewpoint of a distinct element of developing and implementing an e-business strategy. My favorite paper in this section is "Finding Sustainable Profitability in Electronic Commerce" by John M. de Figueiredo because it shows not only what needs to be done, but also what will not work. Each of the other sections follow this pattern - the papers are in touch with the harsh realities and challenges faced by businesses, not stuff cooked up in an ivory tower. Although not stated as an objective by the authors (and editors), this book does a remarkable job of bridging the gap between business and IT. For the business side, the slant towards strategy and marketing in the e-business environment will provide a solid foundation about what it takes to establish an "e" presence, and how to effectively build trust and a brand image, develop customer loyalty and manage online processes. For the IT side this book provides insights about business challenges within the context of strategic and tactical requirements. This is especially useful information for those who are working as business systems analysts. Those IT professionals need to gain more than a cursory understanding of business requirements and translate them into technical solutions. Moreover, for those few IT departments do anticipate business needs, or are integrated into the business strategic planning process this book will provide many ideas about how technology can support business imperatives.In addition to the excellent material in this book, you'll find a wealth of information on Erik Brynjolfsson's personal web page, which also has links to even more relevant material on pages at MIT Sloan School of Management and MIT's Center for eBusiness.