Strategies and Styles

By Andrew Campbell and Michael Goold

Book Overview

This book explains the role of the corporate centre in large diversified corporations. Based on a study of sixteen leading multinationals, the book investigates the relationship between corporate, divisional and business units, and aims to show how the centre can choose a style that increases the profitability of the business.

• Format: Paperback
• Language: English
• ISBN: 063116846X
• ISBN13: 9780631168461
• Release Date: March 1989
• Publisher: John Wiley & Sons
• Length: 388 Pages
• Weight: 0.96 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"