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Paperback Strategic Technology Management Book

ISBN: 0471934186

ISBN13: 9780471934189

Strategic Technology Management

While both process and information technologies are discussed, this book focuses primarily on product technology--the development and use of technological capabilities relevant to new product development. It's divided into two main sections. Part One covers strategy and technology, including industry structure, competitive advantages and analytical tools. Part Two covers technology and organization, including structure, process and culture.

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Format: Paperback

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