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Strategic Storytelling: Why Some Stories Drive ...

Edition Description

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilize people around an organizational objective in a way that a focus on market share never will. Be it a digital transformation or...

Edition Details

Format:Paperback

Language:English

ISBN:1399804731

Format: Paperback

Condition:

19.81

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Strategic Storytelling: Why Some Stories Drive ...

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