Strategic Sport Marketing

By David Shilbury, Shayne Quick, Hans Westerbeek

Book Overview

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

• Format: Paperback
• Language: English
• ISBN: 1743314779
• ISBN13: 9781743314777
• Release Date: January 2014
• Publisher: Allen & Unwin
• Length: 404 Pages
• Weight: 1.98 lbs.
• Dimensions: 1.2" x 6.9" x 9.0"